While Kroon, Berg, and Floor Molenaar are well-known names in the fish trade today, in the past it was Keur and Molenaar who took their handcarts onto the beach on beautiful days to sell their wares to bathers. This was no small task. In the morning, the overloaded handcart with narrow wooden wheels had to be pushed through the loose sand onto the beach, which required considerable physical strength and often could only be achieved with the help of others. Once on the beach, the position of the fishmonger (often accompanied by his wife) determined the front and back of the cart. When it was busy, the public often stood in a circle around the cart. The seller was obliged to move his cart every so often to prevent him from taking up a permanent pitch. Should he run out of fish and pickles, he had to push the cart back to his storage and then, with the necessary effort, return to the beach. Naturally, the competition could take advantage of that. Above is a model of the cart of Piet Keur Sr. (Piet de Bok). He was already active on the beach before WW^II. His son, Piet Keur Jr. (also Piet de Bok), took over his father’s business after the war.